2014 will usher two new projects for the Design team – Progetto CMR , working for over ten years in industrial products area from branding to furnishing industry. From conception to industrialization, Progetto CMR industrial design division projects dealing with the entire life cycle of the product: functionality, ergonomics, materials choice, usability and marketing by determining all the qualitative features for the use, technological and productive opportunities.
First working project is a collaboration with Matteograssi group, designing a new seating system for outdoor suitable with Pierantonio Bonacina brand. The new collection will include different typology of seating and will be designed for international markets, focusing on the use of innovative materials and technologies. The aim is to develop an industrial product innotive at environmental and social level, long-lasting and adaptable using sustainable materials and employng ecological recovery and energy savings throughout the life-cycle of the product.
The other developing opportunity is the design and implementation of a concept store for JH 1912 new brand. The new sportswear brand, designed by NT Majocchi to enhance the Italian know-how in China, will soon have a big store at ‘ Fortune Plaza Mall ‘ in Beijing and Progetto CMR will project the brand application and the store outfitting, taking more suggestions from both the variety of displaying products and the architectural environment.
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