Golden Awards for Zhenjiang and for Manjiangwan

Progetto CMR is proud to announce that its “Manjiangwan Planning Design” project in Jilin province won the Gold Award for Planning, and that its “Zhenjiang Sino-Italian Agricultural Innovation Demonstration Park” project in Jiangsu province won the Gold Award for Environment at the 15th Chinese Habitat Classic Architectural Planning & Design Program Award Contest. 

The award, organized by Architectural Society of China and supported by the Ministry of Housing and Urban-Rural Development (MoHURD), is the most authoritative contest in the real estate industry in China. The contest has been successfully held for 15 years, selecting and promoting the best practices in the fields of architecture and design, providing demonstrations for the sustainable urban-rural development in China. The award ceremony, joined by renowned experts in the architectural field and more than 300 representatives from design firms and institutes, was held on Nov 7 in Beijing.

The project aims to design the first eco-village of the area, fully integrated with the surrounding natural context. Local context has a key role in the design and all design solutions aim at enhancing and further beautifying the landscape that surrounds the island where the project is located.

The village, combining the traditional architectural principles of small mountain villages with local features, will provide a balanced mix of functions, from leisure facilities and activities to hospitality and retail, to boost the touristic attractiveness of the area.

Local environment, social and traditional activities have been enhanced and promoted. The attention to the traditional context does not mean excluding the contemporary dimension. The village will be kept alive through activities and facilities planned to give a new life to the village, targeting the needs of the user who looks for a new, contemporary and captivating experience.

Advanced and sustainable technologies will be used to make the place fully enjoyable, a place that will be alive all year around.

This project is located in Zhenjiang New District, the birthplace of modern Chinese national industry. The purpose of the demonstration area is to boost the agricultural productivity and efficiency of the area, through an extensive series of measures and actions that take into consideration the specific needs of the context. The Park will showcase the best practices in this field, combining the strengths and excellences of both Italian and Chinese sides to ultimately enhance the quality of economic and social development and accelerate the modernization of the region.

To achieve this goal, Progetto CMR not only focused on the agricultural production, but also integrated other functions, from science and technology innovation centers to ecotourism attractions and residential/service areas, into the land development strategy. The planning of the project also pays attention to the surrounding context, creating a dialogue between the urban and rural worlds. The key feature of the project is to mix the Italian background with the needs, resources and features of the space.