More than 300 people attended the “Less Ego-More Eco” conference panel held by Progetto CMR in Milan on May the 16th. The main focus of the debate, moderated by Massimo Roj, was sustainability and its tight relation with architecture and design. The panel was attended by professionals of highly different fields, from economy to design and to institutions, showing how interdisciplinary and multi-faceted the issue of sustainability is. During the event, the Italian firm presented its last book “Less Ego More Eco – Towards a shared sustainability”, in which it is concretely shown to what extent architecture can give its crucial contribution to a more sustainable world.