Progetto CMR celebrated its 30 years of activity with an event held in the Aula Magna of the Luigi Bocconi Commercial University in Milan.
The event was hosted by the Italian comedian and presenter Enrico Bertolino, who engaged in a dialogue with various representatives of Italian institutions, prominent figures from the world of entrepreneurship, sports, culture, and clients. Together, they reflected on the key moments, divided into three decades, of the company’s growth and development journey.
The narrative was interspersed with pure rock music moments, including a performance by Stefano Belisari (aka Elio, founder of the musical group Elio e le Storie Tese), followed by the rock singer-songwriter Alteria, who paid tribute to Patti Smith with the song “People Have the Power.” The evening concluded with a performance by singer-songwriter Edoardo Bennato, who brought famous songs from his repertoire to the stage.
Following the performances, over 1,000 guests were served a cocktail in the foyer of the Aula Magna, in spaces set up with a temporary exhibition of models of projects, design objects, and patents from Progetto CMR, such as CELLIA, the interactive facade for more efficient and technological buildings, which in 2024 received the *Compasso d’Oro ADI*, the most important and prestigious international design award established in 1954 by Gio Ponti.
